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PURSUIT 2023 Landing Page
UX Design / Web Design / Marketing
Role: UX Designer, Market Researcher
Duration: January 2023 - Present
Tools Used: Figma, Word, Mural
PROJECT OVERVIEW
WHAT IS TORCH MINISTRY?: A community of young people that regularly gather to build relationships, study the Bible, and have fun.
WHAT IS PURSUIT 2023?: A four-day retreat for young people across all five locations of WIN Ontario Church (Mississauga, North York, Ottawa, Niagara Falls, Sarnia) to connect, have fun, and learn about the love of Jesus Christ.
WHY IS THIS NEEDED?: To inform and encourage young people to get involved with the Pursuit 2023 Young People's Camp via registering as a camper or a volunteer through a multi-functional digital space.
CURRENT WEBSITE: PAIN POINTS
1
LIMITED BRAND
PRESENCE
Colour and theme is constrained to the Church's branding which disallows the representation of Torch Ministry's branding let alone the Camp event's theme
2
INFORMATION IS SCARCE
Information about Torch Ministry and events is limited to just its name listed amongst other community groups and a brief description with a dated photo
3
ACCESS TO INFORMATION
Finding Torch Ministry related content is hard to find
COMPETITIVE ANALYSIS
A competitive analysis was done on event pages of other church organizations to identify what worked well for them and what could be build off of for the Pursuit 2023 Landing Page.
ELEVATION YOUTH - YTHX
HERO BANNER
Top of page features a large graphic that informs as to where and when the event will take place
ACTION PANEL
A section where users take a desired action to get involved with the event such as registering as an attendee, a leader, a chaperone, or to donate and the prices involved.
SCHEDULE
A schedule for campers to know what events to expect and the time that they are going to happen.
YOUNG SAINTS
NAVIGATION BAR
Top of page features a navigation bar to make going from page to page easy.
SOCIAL MEDIA LINKS
Links to other social media platforms are displayed at the bottom of the page for users to go to to extend user engagement with their content.
DESIGN REQUIREMENTS
1. Who. What. When. Where. Why
Identify key event details
2. Action points
- To donate
- To register as camper
- To register as volunteer
- Positive outcome when the user engages in one or more of these actions
3. Schedule
For campers to know what events to expect and when they will happen
4. FAQ
Answer questions campers, parents, and donators might have
HIGH-FIDELITY MOCKUP
I created a mockup after the marketing team finalized the theme and branding of the camp. I applied the branding to the mockup and applied the copy that would be seen on the landing page. I then collaborated with the developers in making the landing page fully functional for attendees to use.
IMPACT
Through the landing page we:
Reached capacity in registered attendees - 85 Campers
Surpassed our fundraising goal - $15,000
Acquired all the volunteers needed - 25 Volunteers
NEXT STEPS
The next step is to expand on the landing page and create a full website for Torch Ministry. This website will include a page about Torch Ministry, upcoming events, a gallery, and the landing page for future Pursuit Camps.
I created a prototype of the website to visualize the foundation of the website and to identify the best way to organize the content to effectively inform our users.